Crafting immersive web experiences that capture the essence of the deep
Crafting immersive web experiences that capture the essence of the deep
A Design Submerged in Brand Identity
Skills: Digital Design, UI/UX, CSS, Wordpress, Elementor, Dynamic Content, FIGMA Design
Software Used: Figma, Photoshop, Illustrator, Wordpress, Elementor
To visually communicate Msea Underwater’s specialisation and establish a strong online presence, I integrated relevant underwater icons throughout the website design. These carefully selected icons serve as visual cues, subtly reinforcing the company’s expertise in underwater solutions and creating a cohesive visual language that resonates with their target audience.
In addition to the icons, the Msea Underwater logo was prominently displayed across the website, further solidifying their brand identity. This consistent use of branding elements not only creates a sense of professionalism but also helps to build trust and credibility with potential customers. By seamlessly weaving these elements into the design, I ensured that the website effectively showcased Msea Underwater’s unique value proposition and captured the essence of their brand.
Enhancing the Visual Experience
Leveraging my photography background, I used Lightroom to enhance the existing images, transforming lacklustre photos into captivating visuals. Additionally, I incorporated wave elements to divide content sections, adding depth and dynamism to the overall design. These visual enhancements not only improved the website’s aesthetics but also contributed to a more engaging user experience.
From Concept to Creation
The concept and design for the Msea Underwater website were meticulously crafted using Figma. This allowed me to create a high-fidelity prototype that accurately represented the final product. Once the design phase was complete, I collaborated with a skilled web developer who expertly translated my vision into a fully functional website.
Responsive Design
Recognising the importance of accessibility and user experience, I designed the website to be fully responsive, ensuring optimal viewing across a wide range of devices. To maintain visual harmony and legibility at different screen sizes, I implemented a new method for scaling fonts based on the viewport size. This innovative approach guarantees that the website looks polished and professional, regardless of the device used to access it.
A Successful Collaboration
This project exemplifies my ability to collaborate effectively with cross-functional teams to deliver exceptional results. By working closely with the web developer, I ensured that the final product not only looked visually stunning but also functioned seamlessly. The Msea Underwater website is a testament to my commitment to creating user-friendly and visually captivating digital experiences that align with brand identity and business goals.
