Disability Options Australia Brand Messaging, Branding, Graphic Design, Typography
Designing for Inclusivity
This project involved rebranding Disability Options Australia, an organisation dedicated to raising awareness and promoting support for individuals with disabilities. I led the effort to create a new logo, graphic elements, and comprehensive brand guidelines that reflected the organisation’s core values of inclusivity and empowerment.
A Logo that Speaks Volumes
The rebranding process began with a deep dive into Disability Options Australia’s mission and values. Understanding the organisation’s core principles and target audience was essential for creating a logo that would truly resonate.
Building upon a previous logo concept, I refined its design, introducing a polished typeface and a bold, vibrant colour palette that aligned with the organisation’s vision. The result was a modern, inclusive logo that effectively communicated their commitment to supporting individuals with disabilities.
The logo was meticulously crafted using Adobe Illustrator, while the chosen images were enhanced and edited in Adobe Photoshop.
Skills: Digital Design, Branding, Logo Design, Typography, Graphic Design, Design Guide
Software Used: Figma, Photoshop, Illustrator
A Unified Visual Language
To ensure consistency across all visual communications, I strategically overlaid sections of the new logo onto selected images. This created a cohesive visual identity that reinforced the brand’s message and values at every touchpoint.
brand guideline
Additionally, I developed comprehensive brand guidelines, providing clear instructions on logo usage, colour schemes, typography, and image overlays. I then utilised Figma to create an interactive digital brand guideline document, ensuring easy access and collaboration for the team. This streamlined process facilitated the implementation of the new brand identity across all platforms and materials.
Impact and Outcomes
The rebranded Disability Options Australia now boasts a powerful and impactful visual identity that accurately reflects its mission and values. The new logo, graphic elements, and brand guidelines have been successfully implemented across various channels, contributing to increased brand awareness.
This project is a testament to my ability to create designs that not only look visually appealing but also communicate a meaningful message and drive positive change for organisations like Disability Options Australia.