Saybeau Brand Messaging, Branding, Graphic Design, Logos, Packaging
Branding the Sun's Radiance
Saybeau, a vibrant new cosmetics brand, entrusted me with its visual identity from logo to product design and website development. Targeting diverse markets across Australia, Europe, and India, this project exemplifies my expertise in brand building and multi-channel design. Inspired by the sun’s symbolism of life and energy, I crafted a unique brand identity that resonates across cultures and genders.
Illuminating Brand Identity
The sun, a universal symbol of life and energy, served as the central inspiration for Saybeau’s brand identity. This radiant motif naturally aligned with the brand’s focus on sunscreen, evoking a sense of vitality and protection. I developed a comprehensive range of logo options and product line designs that captured this essence, each one meticulously crafted to resonate with a diverse audience across different cultures and demographics.
My goal was to create a visual language that not only reflected Saybeau’s core values but also forged a deep connection with consumers. By weaving the sun’s symbolism into every element of the brand’s identity, I aimed to establish a lasting impression that would distinguish Saybeau in the competitive cosmetics landscape.
Skills: Digital Design, Branding, Logo Design, Graphic Design
Software Used: Figma, Photoshop, Illustrator
A Radiant Shelf Presence
In a market saturated with conventional packaging, I sought to differentiate Saybeau’s sunscreen, AM, and PM lines. Drawing from the sun’s dynamic hues, I introduced a midday/afternoon sun gradient scheme. Though the designs presented here are conceptual mock-ups, they illustrate the potential for eye-catching retail displays that break the industry mold.
Tailoring to the Audience
Research revealed distinct color preferences across target demographics. For the gender-neutral AM range, a calming blue gradient was favored, while a vibrant pink-orange gradient resonated with the female-centric PM range. These tailored color palettes, while maintaining overall brand consistency, underscore my commitment to data-driven design that speaks to specific audiences.
The Dawn of a New Brand
The Saybeau project embodies my passion for transforming creative visions into tangible, market-ready solutions. From establishing a unique brand identity rooted in the sun’s symbolism to crafting eye-catching product designs and developing a comprehensive web presence, this project demonstrates my expertise in strategic brand building.
By combining market insights with innovative design, I have played a pivotal role in positioning Saybeau for a successful launch in the competitive cosmetics industry. This project exemplifies my dedication to creating brands that not only resonate with their target audience but also stand out in the marketplace.