Infusing life and vitality into brands, one sun-kissed design at a time.
Infusing life and vitality into brands, one sun-kissed design at a time.
Illuminating Brand Identity
Skills: Digital Design, Branding, Logo Design, Graphic Design
Software Used: Figma, Photoshop, Illustrator
The sun, a universal symbol of life and energy, served as the central inspiration for Saybeau’s brand identity. This radiant motif naturally aligned with the brand’s focus on sunscreen, evoking a sense of vitality and protection. I developed a comprehensive range of logo options and product line designs that captured this essence, each one meticulously crafted to resonate with a diverse audience across different cultures and demographics.
My goal was to create a visual language that not only reflected Saybeau’s core values but also forged a deep connection with consumers. By weaving the sun’s symbolism into every element of the brand’s identity, I aimed to establish a lasting impression that would distinguish Saybeau in the competitive cosmetics landscape.
A Radiant Shelf Presence
In a market saturated with conventional packaging, I sought to differentiate Saybeau’s sunscreen, AM, and PM lines. Drawing from the sun’s dynamic hues, I introduced a midday/afternoon sun gradient scheme. Though the designs presented here are conceptual mock-ups, they illustrate the potential for eye-catching retail displays that break the industry mold.
Tailoring to the Audience
Research revealed distinct color preferences across target demographics. For the gender-neutral AM range, a calming blue gradient was favored, while a vibrant pink-orange gradient resonated with the female-centric PM range. These tailored color palettes, while maintaining overall brand consistency, underscore my commitment to data-driven design that speaks to specific audiences.
The Dawn of a New Brand
The Saybeau project embodies my passion for transforming creative visions into tangible, market-ready solutions. From establishing a unique brand identity rooted in the sun’s symbolism to crafting eye-catching product designs and developing a comprehensive web presence, this project demonstrates my expertise in strategic brand building.
By combining market insights with innovative design, I have played a pivotal role in positioning Saybeau for a successful launch in the competitive cosmetics industry. This project exemplifies my dedication to creating brands that not only resonate with their target audience but also stand out in the marketplace.
