Branding a New Era for Pounce

In close collaboration with Head of Creative, Maísa Machado, I meticulously crafted and refined branding concepts, ensuring they aligned with the agency’s vision and values. This involved a deep dive into Pounce’s core identity, translating its essence into a visual language that would resonate with its target audience.

Upon gaining approval from the agency’s owners, we implemented a vibrant colour palette symbolising passion and unwavering commitment, perfectly complementing the chosen GT Welsham typeface. This powerful combination created a cohesive and impactful visual identity, effectively revitalising Pounce’s image and leaving a lasting impression on clients and industry peers.

Following the rebranding, I teamed up with Maísa to give Pounce’s website a complete makeover. My main focus was on crafting a visually engaging case studies page that would showcase the agency’s capabilities in a compelling way. I also developed various dynamic elements, such as a rotating logo in the navigation header, to inject personality and interactivity into the site.

By harnessing the power of GSAP (GreenSock Animation Platform), I was able to create seamless animations and transitions that brought the website to life. These subtle yet impactful animations not only enhanced the user experience but also reinforced Pounce’s revitalised brand identity. The end result was a website that not only looked stunning but also effectively communicated the agency’s values and expertise, providing visitors with an immersive and engaging online experience.

I designed a distinctive business card concept that served as a tangible embodiment of Pounce’s revitalised brand identity. The card featured a striking uppercase logotype, a bold typographic choice that commanded attention and conveyed confidence. This was complemented by six novel geometric shapes, each carefully selected to represent different facets of the agency’s personality and service offerings.

To further enhance the card’s unique appeal, I opted for translucent printing material. This unconventional choice not only added a tactile dimension to the design but also allowed the brand’s vibrant colour palette to truly shine through. The final product was a visually striking and memorable business card that effectively communicated Pounce’s new brand identity and left a lasting impression on recipients. This meticulous attention to detail showcases my ability to translate abstract brand concepts into tangible, impactful collateral that reinforces the brand’s message and values.

The website redesign was a journey of creative exploration and collaboration. We delved into a multitude of design concepts, meticulously crafting mood boards that showcased captivating visuals, compelling bylines, and fresh copy that truly embodied the agency’s revitalised values.

By seamlessly integrating the rebranding’s colour palette and distinctive shapes into the website’s design, we created a visually striking and message-driven platform. This cohesive approach ensured that every element of the website, from the layout to the typography, reinforced Pounce’s brand identity and resonated deeply with the target audience. This project is a testament to my ability to collaborate effectively with cross-functional teams and translate abstract brand values into impactful digital experiences.