jody kahlon stationary Brand Messaging, Branding, Digital Design, Graphic Design, Logos, Print, Stationery
Stationary & Branding
To complement the revitalized online presence of Melbourne fashion designer Jody Kahlon, I embarked on creating a comprehensive stationery pack that would mirror her brand’s new aesthetic and ethos. This entailed designing a range of tactile items, including business cards, invoice pads, a door decal, and an A-board sign.
Logo Refresh – Refining a Signature Style
The first step in the branding overhaul was to revitalise Jody’s existing logo. The original design, while elegant, lacked a clear visual hierarchy. I refined it by separating her first and last names and enclosing them within a circle. This simple adjustment enhanced readability and created a more polished and professional look.
To complement the logo, I developed a range of colour palettes that Jody could use across various marketing materials. This ensured consistency and cohesion throughout her brand identity, extending even to the door decal of her boutique.
Business Cards
Jody’s business cards were designed to make a lasting impression. The layout was clean and minimalist, featuring the updated logo prominently alongside essential contact information. High-quality paper stock and subtle embossing added a tactile dimension, reinforcing the brand’s luxurious appeal.
Invoice Sheets
To further enhance Jody’s brand identity, I designed invoice sheets that captured the essence of her aesthetic. Printed on recycled paper, these invoices incorporated a mid-century modern design, drawing inspiration from the early 1960s. While we explored alternative concepts that pushed the boundaries of Jody’s brand, we ultimately opted for a more conservative approach to maintain consistency with the new logo.
Window Displays Book
Jody Kahlon’s shop window is a dynamic canvas that transforms every three months, showcasing captivating collaborations with Melbourne’s local artists. These installations seamlessly blend fashion, painting, sculpture, and photography, creating a unique visual experience that draws in passersby and celebrates the vibrant artistic community.
Since 2019, I have had the privilege of documenting these ephemeral window displays, capturing their essence through photography. This visual record culminated in the creation of a 48-page book in 2024, a testament to Jody’s commitment to artistic collaboration. I had the honor of designing and art directing this book, ensuring that the photography, layout, and overall aesthetic captured the spirit and creativity of each window display.
Skills: Digital Design, Stationary, Print, Typography, Graphic Design
Software Used: Illustrator, InDesign
A-Board Sign – A Bold Statement on the Street
To draw attention to Jody’s boutique and entice passersby, I created an A-board sign with a distinctive design. The sign featured Jody’s logo prominently displayed on black PVC wood, with 3D laser carving adding depth and texture. This eye-catching element effectively communicated Jody’s brand identity and welcomed customers into her store.
A Cohesive Brand Identity
The comprehensive stationery redesign project successfully elevated Jody Kahlon’s brand identity, creating a cohesive and memorable visual language that extended across all touchpoints. From the refined logo to the elegant business cards and eye-catching A-board sign, each element worked in harmony to communicate Jody’s commitment to quality, craftsmanship, and timeless style.