BNI Brochures, Digital Design, Graphic Design, Print
BNI Brouchure
This project involved revitalising the marketing materials for BNI Australia, a thriving business referral organisation. The focus was on designing a modern and visually engaging brochure that aligned with their evolving brand direction. I collaborated with the BNI team to create a design that reflected their commitment to empowering members and fostering meaningful business connections.
A Design Rooted in Collaboration
The redesigned brochure features a series of dynamic geometric shapes that converge to form a central point, symbolising the power of networking and collaboration. This visual metaphor perfectly encapsulates BNI Australia’s core mission of connecting businesses and facilitating mutually beneficial referrals. The use of a refreshed colour palette further enhances the brochure’s modern aesthetic, creating a visually appealing and impactful piece of marketing collateral.
A Seamless Design Process
To bring this vision to life, I leveraged a combination of design tools, including Figma and Illustrator for creating the visual elements, and Adobe InDesign for assembling the final product. This integrated approach ensured a seamless workflow, allowing for efficient collaboration and a cohesive design that met the client’s expectations.
Before
After
Impact and Outcomes
The revitalised brochure was met with enthusiasm from the BNI Australia team and has been instrumental in their ongoing marketing efforts. It has helped to attract new members, reinforce brand recognition, and communicate the organisation’s value proposition in a clear and compelling manner. This project exemplifies my commitment to delivering design solutions that not only look great but also drive tangible business outcomes.