Dynamic Creative Optimisation Digital Design, Motion Graphics, Typography

Dynamic Creative Optimisation

Client: Pounce Agency

Year: 2023

Role: Art Director, Designer

Project Link: View

Bringing data-driven advertising to life through compelling visual storytelling.

As the designer and art director for Pounce Agency’s Dynamic Creative Optimisation (DCO) campaign, I spearheaded the creation of a captivating 30-second trailer. This project involved collaborating closely with the copywriter and After Effects expert to deliver a visually stunning and informative video that showcased the power of DCO technology.

Crafting the Visual Narrative

Skills: Digital Design, Graphic Design

Software Used: Figma, Illustrator

Using Figma and Illustrator, I designed a series of eye-catching screens that embodied Pounce’s brand identity, incorporating their vibrant colour palette and bold typography. These screens were carefully crafted to complement the compelling copy, ensuring a seamless and engaging narrative that effectively communicated the benefits of DCO.

Bringing the Vision to Life

Once the designs were finalised, I collaborated with Pounce’s in-house After Effects expert to animate the screens. Working closely together, we ensured that the animations were fluid, dynamic, and aligned with the overall vision for the trailer. Additionally, I contributed to editing the soundtrack and voice-over, ensuring they enhanced the visual impact and delivered a cohesive message.

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A Collaborative Triumph

The 30-second trailer was a collaborative effort that showcased the collective talent and expertise of the Pounce team. Through effective communication and a shared commitment to excellence, we produced a visually stunning and informative video that successfully introduced the concept of DCO to a wider audience.