Dynamic Creative Optimisation Digital Design, Motion Graphics, Typography
Dynamic Creative Optimisation
As the designer and art director for Pounce Agency’s Dynamic Creative Optimisation (DCO) campaign, I spearheaded the creation of a captivating 30-second trailer. This project involved collaborating closely with the copywriter and After Effects expert to deliver a visually stunning and informative video that showcased the power of DCO technology.
Crafting the Visual Narrative
Using Figma and Illustrator, I designed a series of eye-catching screens that embodied Pounce’s brand identity, incorporating their vibrant colour palette and bold typography. These screens were carefully crafted to complement the compelling copy, ensuring a seamless and engaging narrative that effectively communicated the benefits of DCO.
Bringing the Vision to Life
Once the designs were finalised, I collaborated with Pounce’s in-house After Effects expert to animate the screens. Working closely together, we ensured that the animations were fluid, dynamic, and aligned with the overall vision for the trailer. Additionally, I contributed to editing the soundtrack and voice-over, ensuring they enhanced the visual impact and delivered a cohesive message.
A Collaborative Triumph
The 30-second trailer was a collaborative effort that showcased the collective talent and expertise of the Pounce team. Through effective communication and a shared commitment to excellence, we produced a visually stunning and informative video that successfully introduced the concept of DCO to a wider audience.