longbow website Elementor, Typography, UI/UX Design, web design, WordPress
Longbow Website
Client: Longbow Group
Year: 2020
Role: Web Development, UI and Wordpress Development, Elementor, Dynamic Content
Longbow Group, a leading Melbourne-based housing construction company specializing in finance and insurance, sought to revamp their online presence to better align with the city’s booming real estate market. In 2020, they entrusted me with the task of designing and developing a new website that would enhance their digital footprint and streamline their communication with potential clients.
Streamlined Website Architecture
The new website, comprising 21 pages, was constructed using just two primary template files. To achieve a cohesive and user-friendly design, I developed section blocks with dynamic widgets, each powered by its own Advanced Custom Fields (ACF) function.
By implementing conditional logic rules on each template page, I ensured data consistency without compromising design flexibility. This allowed me to seamlessly call upon each block as needed, resulting in a dynamic and adaptable website that could easily evolve with Longbow Group’s changing needs.
Skills: Digital Design, Wordpress, Elementor, Dynamic Content, Sketch Prototyping
Software Used: Sketch, Wordpress, Elementor
Captivating Hero Sliders
The landing page features a full-screen call-to-action hero slider that dynamically pulls images and text using custom fields. This innovative approach allows Longbow Group to easily convey news, promotions, and other important information to their audience in a visually engaging way.
By leveraging the power of ACF and Elementor, I created a user-friendly interface for managing the slider content, empowering Longbow Group’s team to update their website with ease.
Responsive Design
Understanding the importance of mobile accessibility in today’s digital landscape, I adopted a mobile-first design approach. Every element of the website, from the layout to the typography, was meticulously crafted to ensure optimal viewing and interaction across a wide range of devices.
This responsive design strategy guarantees that Longbow Group’s website delivers a seamless and engaging user experience, whether accessed on a smartphone, tablet, or desktop computer.
A Project on Hold, Anticipating Launch
Due to the unforeseen challenges posed by the COVID-19 pandemic, the Longbow Group website project has been temporarily put on hold. However, with the development phase nearing completion, the website is poised for launch in mid-2022. Upon its release, the new website will serve as a powerful tool for Longbow Group, allowing them to effectively communicate their expertise, showcase their projects, and connect with potential clients in Melbourne’s dynamic housing market.