The photoshoot took place in Jody’s studio, where her collection was meticulously arranged to highlight the beauty and detail of each garment. Using a Nikon df camera and a Nikon 44-70mm lens, I captured the essence of Jody’s designs, focusing on the textures, colours, and unique features that set her clothing apart. The resulting images showcased the exquisite craftsmanship and artistry that define Jody Kahlon’s brand.
Each photograph was carefully composed to tell a story – the drape of a luxurious fabric, the intricate beading on a bodice, the playful silhouette of a skirt. The goal was to create a visual narrative that not only showcased the garments but also evoked the emotions and aspirations associated with wearing Jody’s designs.
Jody’s commitment to showcasing local artistry extends to her shop’s window displays, where she collaborates with other talented individuals. Despite the challenges posed by the shop’s location on a busy road, I captured the essence of these displays through a series of captivating night-time photographs. The images not only highlighted the artistic collaborations but also conveyed the vibrancy and allure of Jody’s brand.
Jody’s workspace, her atelier, is a reflection of her unique personality and creative spirit. It’s a space filled with eclectic treasures, vibrant colours, and a touch of retro charm. I had the privilege of capturing the essence of her Glen Huntly and Ormond studios, documenting the spaces where her designs come to life. These photographs offer a glimpse into Jody’s creative process and the inspiring environment that fuels her passion for fashion.
Jody’s passion for her craft extends to mentoring aspiring designers. To share her expertise and support the next generation, she frequently welcomes design students into her studio for work experience. I encouraged Jody to document these interactions and her daily work process on social media, providing followers with an intimate glimpse into her creative world. This initiative not only showcases Jody’s mentorship but also fosters a sense of community and inspiration among young designers.
Collaborating with Jody Kahlon on this photography project was a truly enriching experience. I had the privilege of capturing the essence of her exquisite collection, documenting her artistic process, and showcasing her commitment to nurturing young talent. Through a combination of professional photography and candid snapshots, we created a visual narrative that celebrates Jody’s passion for design, her dedication to mentorship, and the enduring beauty of her creations.
