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The Portfolio of Diego De Nicola

Saybeau Cosmetics

Saybeau Cosmetics
Art Director, Designer

Saybeau is an exciting new cosmetic brand that has emerged from the vision of a former colleague. I have been entrusted with spearheading its entire branding campaign, product design, and website development. The vision is dedicated to introducing an inclusive line of sunscreen and after-hours beauty serums whilst targeting markets in Australia, parts of Europe, and India.

Inspired by the profound symbolism of the sun, I developed the central idea for Saybeau’s brand identity, recognizing its representation of vitality and life. This concept aligns seamlessly with sunscreen products, offering a recognizable and resonant symbol. As the driving force behind the branding campaign, my goal was to capture the essence of sun-inspired vitality and infuse it into the logo and product line designs. This creative direction establishes a distinctive brand identity for Saybeau and conveys a strong connection between the product and the enduring symbol of life.

For the Saybeau product range, which includes sunscreen, AM, and PM variants, I encountered the challenge of distinguishing them in a market filled with predominantly white or pale yellow sunscreen packaging. To make Saybeau stand out on the shelf, I introduced a unique midday/afternoon sun gradient scheme. This innovative color palette not only deviates from the industry norm but also aligns with the brand’s vitality concept. Although the designs presented are online mock-ups for conceptualization purposes and not the final product, they effectively demonstrate the potential for Saybeau to capture attention with a bold and visually striking presence on the retail shelf.

During the project’s early stages, I spearheaded the creation of a strong brand identity. This included presenting the client with captivating logo and product line designs. By combining creativity and market knowledge, my aim was to establish a visual language that connects with the brand’s values and engages the diverse audience in the targeted regions.


Saybeau Cosmetics


Art Director, Designer


Logo Design, Print, Photography, Typography, Graphic Design, Design Guide

Services Provided:

Product Photography


On Going

In compliance with the directive to create a gender-neutral appeal for the AM range of Saybeau products, I carefully selected a palette of blue, yellow, and green. After conducting market research, it was clear that the audience strongly preferred the color blue. Based on this feedback, I created a design for the AM range that is both inclusive and visually appealing. By incorporating the chosen blue hue into a captivating gradient scheme, I ensured gender neutrality while also maintaining a cohesive packaging design for the Saybeau AM range.

social media marketing
Digital Art
Branding, Package Design, Product Design