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The Portfolio of Diego De Nicola

Saybeau Cosmetics

Client:
Saybeau Cosmetics
Year:
2023
Role:
Art Director, Designer
Link:

Saybeau is an exciting new cosmetic brand that has emerged from the vision of a former colleague. I have been entrusted with spearheading its entire branding campaign, product design, and website development. The vision is dedicated to introducing an inclusive line of sunscreen and after-hours beauty serums whilst targeting markets in Australia, parts of Europe, and India.

Inspired by the profound symbolism of the sun, I developed the central idea for Saybeau’s brand identity, recognizing its representation of vitality and life. This concept aligns seamlessly with sunscreen products, offering a recognizable and resonant symbol. As the driving force behind the branding campaign, my goal was to capture the essence of sun-inspired vitality and infuse it into the logo and product line designs. This creative direction establishes a distinctive brand identity for Saybeau and conveys a strong connection between the product and the enduring symbol of life.

For the Saybeau product range, which includes sunscreen, AM, and PM variants, I encountered the challenge of distinguishing them in a market filled with predominantly white or pale yellow sunscreen packaging. To make Saybeau stand out on the shelf, I introduced a unique midday/afternoon sun gradient scheme. This innovative color palette not only deviates from the industry norm but also aligns with the brand’s vitality concept. Although the designs presented are online mock-ups for conceptualization purposes and not the final product, they effectively demonstrate the potential for Saybeau to capture attention with a bold and visually striking presence on the retail shelf.

During the project’s early stages, I spearheaded the creation of a strong brand identity. This included presenting the client with captivating logo and product line designs. By combining creativity and market knowledge, my aim was to establish a visual language that connects with the brand’s values and engages the diverse audience in the targeted regions.

Client:

Saybeau Cosmetics

Role:

Art Director, Designer

Skills:

Logo Design, Print, Photography, Typography, Graphic Design, Design Guide

Services Provided:

Product Photography

Timeframe:

On Going
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In compliance with the directive to create a gender-neutral appeal for the AM range of Saybeau products, I carefully selected a palette of blue, yellow, and green. After conducting market research, it was clear that the audience strongly preferred the color blue. Based on this feedback, I created a design for the AM range that is both inclusive and visually appealing. By incorporating the chosen blue hue into a captivating gradient scheme, I ensured gender neutrality while also maintaining a cohesive packaging design for the Saybeau AM range.

social media marketing
Digital Art
Branding, Package Design, Product Design