Pounce Agency
Web UI
2023
Pounce Agency is a digital marketing agency that specializes in providing innovative digital solutions and event management services in Australia and Malaysia. From February to July 2023, I had the honor of working as a senior designer at their Sydney studio. My main role was to contribute to their ambitious rebranding and repositioning project. Here are some highlights of my work and creative concepts for this important endeavor.
Buisness Cards
I created an impressive business card concept that incorporates our fresh brand and logo. The brand name is represented by a striking uppercase logotype, accompanied by six novel shapes. The cards are designed to be printed on translucent material, adding a unique touch to the overall design. I carefully considered various factors during the process and presented a well-thought-out approach to ensure an impressive final result.
Website Redesign
After rebranding, Pounce realized the need for a new website that reflects its new identity. The team had previously tried different concepts, but none of them truly captured the essence of the old brand’s style. When Maísa Machado, Pounce’s head of creative, introduced the new logo and shapes, I suggested creating a website with a strong focus on GSAP. Maísa took charge of designing most of the main pages, while I took responsibility for creating and designing the case studies page, as well as preparing an image mood board. Additionally, I designed various dynamic elements, such as the rotating logo in the navigation header bar and the integration of shapes throughout the new site.
EDM
The redesigned monthly EDM for Pounce’s core customers embraces carefully chosen colors and shapes. With a strong emphasis on the new brand identity, the EDM will now have a fresh and captivating visual appeal that resonates with the essence of Pounce.
Design Concepts and Mood boards
During the website design phase, we explored a wide range of creative ideas and innovative concepts. These were carefully compiled into mood boards, which featured compelling bylines and new copy that represented Pounce’s core values. The design team collaborated seamlessly, integrating the chosen colors and shapes from the rebranding to create a visually captivating and message-driven website that deeply resonates with our target audience.
The thoughtfully curated mood boards not only showcased captivating aesthetics but also served as a storyboard for the website’s development. Through powerful visual elements and purposeful messaging, the boards provided a cohesive framework for our design and development team to follow.
Below, you will find a compilation of all my designs and contributions to the mood boards.
Project Details
Both Maísa and I dedicated ourselves to the design process, tirelessly crafting and refining concepts. We presented our ideas and sought approval from the agency owners, ensuring that every element met their vision and standards.
As a crucial part of the rebranding journey, Maísa and I also played a significant role in selecting brand colors that symbolized vibrancy, passion, and unwavering commitment. These carefully chosen colors became the embodiment of the agency’s values, infusing energy and personality into the brand’s identity.
Additionally, I chose GT Welsham as the primary typeface for all marketing collateral and the website. This typeface represents the essence of Pounce’s values, creating a harmonious and cohesive visual identity that reinforces the agency’s dedication to exceptional services.
Our combined efforts, attention to detail, and thoughtful decision-making resulted in a successful rebranding that brought the agency’s vision to life and made a lasting impression on clients and industry peers.
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Web UI
Archive Work, Motion Graphics
Web UI
