Longbow Group is a Melbourne-based housing construction company that specializes in finance and insurance. In 2020 (prior to the COVID-19 pandemic), they contacted me through a previous lead to design and build a new website that would better align the company with Melbourne’s thriving housing market, and then handed it over to their SEO department to manage.
I used WordPress to create Custom Post Types, Elementor as the main page builder to build templates, and Advanced Custom Fields (ACF) to manage dynamic data. The website relies on two main template files, and I used ACF to create dynamic fields that are placed within content section blocks. These section blocks are located within both template files and function dynamically depending on the data that is passed through each field.
The website consists of 21 pages in total and was built using only two main template files. To create a cohesive and functional design, I built section blocks with dynamic widgets that each had their own Advanced Custom Fields (ACF) function. To ensure data consistency without compromising the overall design, I set up conditional logic rules on each template page and was able to call upon each block as needed.
Below are some examples of the final CMS dashboard, ACF user interface, and the Elementor build.
The landing page features a full-screen call-to-action hero slider that dynamically pulls images and text using custom fields. The sliders are used to convey news and other important information related to Longbow Group.
Below are some examples of the hero slider.
Here are some revised examples of the preloader and service-based page that I designed and built based on the two template files.