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Wood Block lettering

Exhibition, Typography

2019

In 2019, I had the opportunity to work with Melbourne fashion designer Jody Kahlon on one of her iconic window displays. The project involved introducing letterforms to a suit, an innovative concept proposed by Jody. She asked me to help bring her idea to fruition, and together we developed the idea for “Hello Glenhuntly”

The ‘Glen Huntly’ letters were cut from thick blocks of MDF to allow them to stand on a shelf in the window display.

To add detail to the letters, I used a machine to carve 2mm grooves into the surface. The outline created by the carving made it easier for me to paint the letters.

After sanding and applying an undercoat, I masked off the contrasting details before painting the red top coat. The painting process took several days to complete. Although sewing is my main passion, I do enjoy painting as well.

The ‘hello’ lettering was also cut from MDF and was designed to sit above the other letters in the display. Jody wrapped the sign in cotton and we placed it above the letters in the final window display.

After the window display was taken down, the lettering was re purposed and placed inside Jody’s shop as a decorative element. It helps to enhance the overall design of the shop.

Project Details

Typeface – Karma by Joana Correia.

Client:

myself

Role:

Art Direction + Design

Skills:

Hand Lettering, Typography, Graphic Design, Painting

Timeframe:

1 month
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I had a great time working on this project, which was my first collaboration with Jody. I was grateful to have the opportunity to work with such a talented designer. The window display was up for a few months and received a lot of positive feedback from those who walked past the shop on a daily basis.

Motion Graphics
Art, Posters
Exhibition, Typography