Jody Kahlon is a Melbourne tailor who specializes in high-end women’s clothing. As part of the website upgrade, her collection needed to be catalogued and photographed. We worked on a large shoot where I directed each shot and then collaborated with Jody in post-production to bring her collection to the web. Below are some examples of the photos I took during the cataloguing process.
To build Jody’s website, we needed to photograph and curate her collection. We set up the collection in her studio and captured it using a Nikon df camera and a Nikon 44-70mm lens.
One of the standout features of Jody’s shop are her window displays, which she collaborates with local artists to showcase her latest creations. I had the opportunity to photograph the last few displays at night, which presented some challenges due to the shop’s location on a busy road. However, I was able to capture some beautiful shots despite these challenges.
Jody is often approached by design students from various schools in Melbourne who are seeking work experience opportunities. She is always willing to oblige and eager to pass on her skills to the next generation of designers. I suggested to Jody that it would be a great idea to document and feature her interactions with these students, as well as her daily work process, on her social media channels. This would not only help to showcase her mentorship and dedication to supporting young designers, but also give her followers a behind-the-scenes look at her work.
Enjoyable and fun, I used a combination of cameras including an iPhone 13. For the night shots, I used my Nikon df and 17-45m lens.
Working on this project was a great and enjoyable experience, and it allowed me to tap into my understanding and passion for photography. It was a pleasure to collaborate with Jody and help bring her collection to life through the catalogued photos.