Dynamic Creative Optimisation
Motion Graphics
2023
Dynamic Creative Optimization is an innovative banner concept pioneered by Pounce Agency, empowering clients to dynamically optimize their banner content. To showcase this groundbreaking service, Pounce needed an alluring 30-second trailer. As the designer and art director, my responsibility was to craft a visually captivating video that would incorporate the compelling copy developed by our in-house copywriter. Drawing on Pounce’s vibrant color palette and employing a bold, powerful typeface, I set out to deliver an impactful and engaging visual experience for the audience.
Below, you can find some examples of the screens I designed:
Project Details
The screens were meticulously designed using a combination of Figma and Illustrator, ensuring a seamless and polished look. Once the designs were complete, they were handed over to Pounce’s talented in-house After Effects wizard, who skillfully brought them to life, producing a stunning piece of animated brilliance. Collaborating closely, I also contributed to the editing of the soundtrack and voice-over, ensuring they complemented the visual elements perfectly, resulting in a captivating and cohesive final product. The combined efforts of the team resulted in an impressive and effective 30-second trailer that effectively showcased the power and potential of Dynamic Creative Optimization.
