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The Portfolio of Diego De Nicola

Disability Options Australia

Client:
Pounce Agency
Year:
2023
Role:
Senior Designer
Link:

Disability Options Australia is an organization that raises awareness and promotes support and services for those in need. We believe in taking urgent action and supporting efforts to make a measurable difference in the lives of others.

Logo Design

In 2022, a fresh rebranding effort was undertaken. The goal was to create a new logo that reflects their core values and promotes inclusivity. To accomplish this, a previous design concept was refined and a new typeface was implemented for a more polished appearance. Furthermore, the symbol was enhanced with bold and vibrant colors carefully chosen to align with their vision.

Graphic Elements

To maintain a consistent brand image, sections of the new logo were strategically overlaid onto the chosen images. This approach effectively integrated the new logo and brand elements into every picture, creating a cohesive and recognizable visual identity.

Brand Guidelines

After incorporating the new brand elements, I created a digital brand guideline and a set of rules. These guidelines ensured the strength and consistency of the new branding across all devices and marketing collateral. By providing clear instructions on logo usage, color schemes, typography, image overlays, and other brand elements, the guidelines empowered stakeholders to implement the brand cohesively and effectively across platforms and materials. This approach aimed to create a unified and impactful brand experience for the audience while maintaining a strong brand identity.

The logo was carefully created using Adobe Illustrator, utilizing its vector-based design capabilities for precise and scalable results. The chosen images were enhanced and edited in Adobe Photoshop, employing various techniques to seamlessly align with the brand’s visual language. For the digital brand guidelines, I utilized Figma, a robust design and prototyping tool, to develop a comprehensive and interactive document. Figma enabled me to present the guidelines in a user-friendly format, facilitating easy access, navigation, and collaboration among team members. This ensured that the new branding maintained its strength and consistency across all digital platforms and marketing materials.

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Client:

Pounce Agency

Role:

Senior Designer

Skills:

Branding, Logo Design, Print, Typography, Graphic Design, Design Guide

Services Provided:

Strategy, Brand Guidelines

Timeframe:

1 week
social media marketing
Digital Art
Branding, Package Design, Product Design